“If I had eight hours to chop down a tree, I’d spend the first six of them sharpening my axe.”
— Abraham Lincoln
Obviously, Abraham Lincoln did not chop trees for a living but what he said sure makes perfect sense. The way I see It, chopping down the tree is the real deal. On the other hand, sharpening the axe is repetitive, boring, and absolutely mind-numbing.
This is going to be pretty basic if you’ve been around the blogging and website publishing scene and yet, I’ve heard people ask this same question over and over again – ‘What’s the difference between a blog and a website?’
I always get excited when tasked with writing headlines for copywriting projects because it spells one thing…it’s time to shake those creative marbles! It’s a zany job because print real estate is in short supply, so we always have to try to make as little as possible work.