Category Archives: business

Content Writing Tips – Navigating the Evolving Content Production Landscape

Change with your readers and understanding what your customers, readers, and fans are yearning from you…and how to deliver

Don’t Give Up on your Email Marketing Campaign

If you think email marketing is dead, I beg to differ. Here are some reasons why email marketing is alive and kicking and why you should invest time and money in it

A Simple Guide to Dealing with Negative Online Reviews and Comments for Businesses

Don’t be afraid of getting bad reviews, there are ways to handle it delicately and in a nuanced manner. Here’s a simplified guide to handling bad online reviews got starters

Writers Should Focus A Little More on Authority than SEO, What Do You Think?

SEO content remains supreme on the internet but it is facing dwindling populatiry. For content marketers and writers, establishing authority is what we should focus on.

Branding Your Company, Products and Services with Your Domain Name

A domain name should not focus completely on SEO any longer. It’s now more about being remembered, staying relevant, is sticky, and likable. Here’s a look at why I created MarshaMetta and quick looks at how to promote and brand with a domain name

Pull Marketing: Kind and Compassionate Marketing Style on the Rise

Consumer habits has changed and so should marketing strategies. ‘Pull Marketing’ require marketers to spin the flywheel of creativity because it demands more compassion, humanity, reality, and kindness.