Copywriting

Do you Need to Hire a Copywriter for your Marketing Needs?

There are many types of copywriting and a professional, experienced copywriter would have been exposed to many industries. They know what needs to be said upfront, use the right words to catch a reader’s attention and things to say to keep them interested.

Are you having trouble coming up with the right copywriting techniques yourself? Do you think you need to hire an in-house copywriter to keep up with the constant flow of marketing materials and updates that needs to be done to your corporate material, newsletters, emails, or even ebooks or brochures?

Maybe clattering over them yourself or hiring an in-house copywriter is not the answer.

The good thing about outsourcing the copywriting work to someone professional is that they’re so affordable now and you can tap into the expertise of people who can become the linchpin you need.

piles of magazines on beauty, fashion and latest trends

Freelance Writers are Diverse, Extremely Creative & Resourceful

One might be a lexicon of ideas but don’t know how to present the right information the right way, time and place. The key, therefore, is to KNOW full well what kind of professional copywriter you need. It would be awesome if you can find a copywriter who has delved into many different industries. They know how to play hard and fast to get the message across with the use of the right words to catch a reader’s attention and keep them interested.

The types of copywriting are endless because, even as you’re reading this, the world is changing, evolving and transforming. The types of copywriting that you can hire me for includes:

  • Company profiles
  • Brochures
  • Flyers
  • Advertisements
  • Scripts
  • Books
  • eBooks
  • Portfolios
  • Manuals
  • Newsletters
  • Magazines
  • Journals
  • Newspapers
  • Editorial pieces
  • News columns
  • Reports
  • News pieces
  • Interviews
  • Reviews
  • Marketing collateral
  • Taglines
  • Editorials
  • Advertorials
  • Travel articles

Who’s in Charge of Copywriting

Depending on the type of copywriting need, most of the time, I would be in charge of the writing or the writing process. After determining what is needed for the copywriting job and outlining the project, I will either delve into it myself or work with other writers to help pack it all in as neatly, precisely and effectively as possible.

Every copywriting project is different because a tagline may involve a few people and a few days while writing advertorials may entail some traveling, talking to company staff or reviewing company products. The process involves:

  • Understanding of the project and its purpose
  • Sketching the outline of the project
  • Determining the creative direction which is sometimes done with creative directors, marketing teams, admin staff, graphic designers, and CEOs
  • Writing the first draft
  • Discussions on what needs to be changed
  • Editing
  • Proofreading
  • Final check
  • Conclusion of the copywriting project

Understanding What Makes Good Copy

While a brochure copy needs to be crisp, catchy, even fancy sometimes, depending on the general direction of the marketing material, a blog has to be informational, interesting, unique and personal. Writing a company profile or report, on the other hands, needs to keep away from all the fanfare, focusing on data, achievements, history of the company, the team of people behind it, its marketing strategies, and include a financial overview.

What makes a good copy, therefore, is highly dependent on the material we are working with and what the client needs to deliver.

And often, it involves sifting through tons of data and analysis to find the things to say and presenting it in a way that is either in easily-scannable bite-sizes.

newspapers, signs, magazines on racks and displays

Copywriting for a Company Profile

The copy needs to be written to the drumbeat of the company’s corporate identity that is almost equivalent to a person’s biography.

A company profile needs to be intelligently-written, in-depth, to be in compliance with corporate guidelines. This often includes working with the marketing, branding, product development and creative teams from the company itself. The purpose of writing a good company profile is to project a persuasive corporate image of the company to customers, affiliates, investors, partners, and other companies related to the industry.

Writing Copy for Marketing Material

Telling a creatively, attention-grabbing story is what writing marketing material is all about. Compelling without the chicanery, copywriting for marketing materials involves working with clear creative direction, and zoom in on BENEFITS. Writing copy for marketing material is a whole new universe because it depends on the product or service you’re trying to sell, your target market, their age, preferences, and keywords that pique their interest. The copywriter needs to get straight-to-the-point, command attention, answer readers’ first and second questions, and then keep them interested by telling them what’s in it for them.

Writing for news columns, Reports and News Pieces

Most people who read columns, reports and news pieces are looking for the latest news. They don’t have much time because they’re probably using it as an in-between-meeting time filler. They’re scanning the document looking for something new and interesting and the copywriter needs to zoom in on THAT and DELIVER. Credibility ranks highly on news pieces so, that’s a given…citations and references are needed. The more reputable your publication, the easier the job.

What Goes into Writing Press Releases

First, we need to find an angle that is interesting and new. Bear in mind, for press releases, we’re dealing with editors and reporters from newspapers, magazines, and journals who are probably getting a barrage of emails and press releases from others. I’ve personally thrown away piles of press releases and deleted emails without bothering to go through them because there were just too many. Therefore, to write a good press release, one needs to:

  • Find an angle to write a good story
  • Write a head-turning headline
  • Write a summary that keeps them reading
  • Start of strong with a commanding 2 paragraphs
  • Include citations and quotes for easy reference
  • A footnote which has a pretty standard description of the company, its products and team of people
strategies to differentiate yourself from the rest of the pack

How to Write Useful Editorials and Advertorials

Some argue that advertorials and editorials are merely advertising disguised as an informational article…and they wouldn’t be too far off the mark!

But for a brand, it’s a ginormous deal and could be the deal-breaker for a new product/service.

The intention is to inform customers about your new products/services but it is presented in an educational article/news piece format. The tricky part of writing advertorials is how to write it in the voice of the publisher while pushing the brand. Very few people would actually use the same advertorial for different magazines – you would not write the same way for a Woman’s Magazine as you would Readers’ Digest because their reader base is completely different and so are their bottom lines.

Most importantly, the copywriter needs to not just move the sales pitch through a story, but also in a format that is compatible with the publication. With the right headline and content, it will attract, educate, entertain AND sell to readers all at the same time.

Writing Books or eBooks Require Time, Skill and a Lot of Research

This is no mean feat. While writing eBooks will require less time because it does not always need citations, references and time-consuming interviews, writing a conventional print book is a whole lot of work! If you have a riveting story to tell or something informational to share with your readers, determining the length and depth of the material would be the first order of the day.

Writing an eBook or Book involves months of work. In order to ghostwrite the eBook or Book for you, it MAY involve interviews, calls, online conference calls and meetings. This is so that I can dive into your world and see things from your point of view before putting ink to paper.

Where to Find Out More about Professional Copywriting Services?

Marsha Maung - professional copywriter, digital marketer, social media manager

To get started, head over to www.marshamaung.blogspot.com to get to know me better, visit my Linkedin Page to connect with me, check out my Facebook page, Instagram updates, read some of the latest articles that I’ve posted on my Medium account, follow my Twitter feed, or read the more-than-400 articles I’ve previously posted on Ezinearticles.

Or better yet, send me at email marshamaung at gmail dot com or complete the simple online form below and I’ll get back to you as soon as I can!