Social Media Marketing Expert and Community Manager
Hiring a good social media manager for your company’s online marketing campaign is a crucial part of your marketing game plan. You need someone who is not only adept at scheduling up good content but also someone able to source for interesting articles, images, information, infographics, videos, or even memes that your consumers can relate to.
The cost of hiring a social media manager depends on the depth and length of your program and it can range from USD$300 to USD$10,000 a month! It all depends on who you engage.
It’s awesome if you have an in-house social media manager to highlight your company’s latest products, services, packages, in-house programs, and content, but what most employers lose out on is having a social media expert who is IN on ALL the different games out there!
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat and tears.”Simon Sinek
The Role of a Social Media Manager
The role goes beyond merely creating social media accounts, buying followers and likes, and then posting everyday stuff to the account. A Social Media Manager needs to maintain and execute social media campaigns efficiently, effectively and in a timely manner. On top of this, the man (or woman) for the job needs to be in-the-know about the latest trends, and toe the invisible lines of what to and not to do in the social media realm.
If done right, your social media campaigns will provide a better ROI than all of your other campaigns, including PPCs.
Everything has to be calculated moves. The series of moves a social media manager should acutely know are:
- Report and analysis
Understand the Aim of your Social Media Marketing Campaigns
Without undermining the role of anyone in the business and industry, the part of social media manager extends beyond merely posting and scheduling picture-perfect Instagram posts about the office environment or eye-candy products.
As a part of your online marketing system, it is the heartbeat of the relationship with your customers and consumers, whether you’re in the B2B or B2C business.
Social media, as the word already implies, is about PEOPLE.
It’s about the conversations, the reaching out of hands, the willingness to invest in non-monetary discussions, developing leads and closing of sales from those relationships. Even if it appears as if those relationships are non-leads, social media managers are there to understand and navigate around and with them.
Helping the Company Set the Trajectory
If the moon’s your target, so be it. Let’s go for it!
In any marketing plan, if your team is set on targeting for the moon, then it should be so. With all that said, think it over, discuss, weigh and then decide as a team.
Many companies are impatient about reaching their goals. No, just no. In this day and age we live in, everything takes patience, diligence, and resilience. If you’re facing problems of low traffic volume, high bounce rate, weak branding exercises, low loyalty, declining customer retention, etc, your sales and social media team can concoct up a steaming pot of clearly defined, realistic goals to tackle these problems.
Social Media is also about SEO and Content Management
Point blank – without content and a target for search engine optimization, your social media campaign might be for naught. You need content, whether it’s a Youtube video or a brand new infographic – as fuel for the bus.
And when the content is out, after implementing strategic SEO marketing techniques to bring in organic inbound traffic, your social media team will helm the program to get the word out and engage with people the traffic has brought in.
This can mean searching up the latest trending hashtags, what the world is talking about, or what is keeping your competitors awake at night. It can rattle your brain-cage but with a good social media manager to keep the reins in hand, your onward action will deliberately propel your brand towards your ultimate goal – lead generation and sales.
A Social Media Manager as your Community Leader
Like any other company, you have a sales team and manager to connect with people on the ground who might or might NOT be interested in what you offer. And then the internet offers you a trail of breadcrumbs to people all over the world across the hemispheric divides who could be clicking around out of curiosity.
A community leader is a bridge between the two worlds.
A formal component to just about any company’s brand, the social media manager has a positive attitude and has the acumen to communicate authentically and genuinely to merge the two worlds together. It’s an integral part of the modern, hyper-connected world we live in today.
A social media manager also works with your sales department to identify good and bad customers. If you have 2 or 3 really awesome clients, you should be able to list down their traits.
- Are they good paymasters?
- Are they open to new, creative ideas?
- Do they have the budget for innovative, groundbreaking content?
- Is their team positive minded?
- Are they willing to explore uncharted territories?
With this simple list, you’re able to put your company on the winning side of the equation and position yourself as a challenger to your competitors because you already know what your perfect client and competitor look like.
As the saying goes, knowing what you’re up against is already half the battle won.
Are you ready to win your social media game?
What Now? Find Out More…
My motto is this – let’s have a chat. Nothing is set in stone so, we may or may not have the same mindset and it’s OK. I won’t chase you down if you think we don’t gel because nothing drives me more than working with people of like-mind! I want a team, not just dollar signs.
If you’re curious about winning the social media game or better manage your community, give me a tinkle by filling up the form below or simply send an email to marshamaung at gmail dot com and I’ll get back to you as soon as I can.
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